Increasing Pham's Rice Bowl Online Sales
Tough times require creative solutions.
Businesses have gone throught a lot since the COVID-19 pandemic requried the world to impose strict quarantine measures. Restuarants were especially hit hard. Pham's Rice Bowl, located in the Midtown Global Market in Minneapolis represented the severity of damage that the shutdown inflicted on the restaurant businesses. The lack of foot-traffic in a once bustling market place full of shoppers and restaurant-goers meant a loss in customers and sales. Something had to be done to reach the lost customers and increase sales.
I teamed up with Pham's Rice Bowl to come up with a strategy to increase customers sales at Midtown Global Market and online.
The first thing we accomplished was created a brand strategy. I collaborated with Pham's Rice Bowl to define the brand mission, vision, and direction. This helped further clarify the ideal client for Pham's Rice Bowl so they can connect to them.
I was able to create deliverables that increased sales and brand online awareness based on the strategy developed as guiding principles.
- I designed, and developed a responsive mobile-first approach website to optimize online sales from scratch.
- I incorporated the principles of SEO (search engine optimization) to increase traffic to the website.
- I integrated a third party online ordering that is commission free to maximize profits from sales and reduce costs, as well as make the online ordering process more seamless. The online sales have been 100% added value.
- I created the Pham's Rice Bowl Facebook page and Instagram account to develop a community of supporters and grow the restaurant's online presence. Managing both account in the last 28 days, I have increased the Pham's Facebook communit from 113 to 184 followers, and their Instagram to 75 followers and counting. I have increased Post Reach by 1742% and 492% as well.
- To increase in-person sales, I organized a Benefit Concert that help Pham's Rice Bowl have it's most profitable day, and also increase the profits for rest of the Midtown Global businesses.
